Business Management Products

Marketing for Accountants by Barry Crockford
Marketing for Accountants by Barry Crockford

Bardi Management Group offer a range of business management products including the book "Marketing for Accountants" by Barry Crockford. Bardi Management Group also carry a range of MYOB products and CD's and Videos to help you in your business administration and business management.

The group has been owned since inception by Barry Crockford & family who have had extensive and varied experience in the starting and operating of both small and medium sized business across a variety of industry groups. Their expertise includes management consulting, bookkeeping & accounting, business management, marketing & business planning and training.


Written in an easy-to-read style, this text combines theory with a ‘how to’ method to explain the fundamental marketing concepts for non-marketing students.

Marketing for Accountants is suitable for students studying Marketing in Accounting courses at the Certificate IV, Diploma and Advanced Diploma levels. And it suitable for any small business person wanting to learn more about marketing in their business


  • Learning outcomes at the start of each chapter help students focus on key issues
  • Key terms are highlighted and defined in the text – then linked to a Glossary at the end of the book
  • Self-test questions, in each chapter, help students assess their understanding of the content
  • End-of-chapter Review Questions and Research Activities reinforce student learning and apply theory to practice
  • Cases apply the chapter theory to real life situations
  • End-of-chapter Summaries are linked to the learning outcomes (at the beginning of chapters) to aid student and lecturer review

Table of contents

  • Define the Marketing Concept
  • Describe the Elements of the Marketing Mix
  • Explain the meaning of Market Segmentation, Targeting and Positioning
  • The Marketing Research Process and Techniques
  • The Marketing Plan
  • The Relationship between Marketing and Accounting

About the Author

Barry Crockford is a practising marketing consultant, who also has many years teaching experience. Barry taught in both the Accounting and Marketing areas in TAFE and the University of Western Sydney.

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